TVS Tyres 4.27

TVS Srichakra Limited, a part of the TVS Group, the largest auto ancillary group in India, with a group turnover of over USD 8 Billion, is the leading manufacturer of Two & Three Wheeler tyres and Off-Road tyres. Incorporated in 1982, the company manufactures and markets its products under the ‘TVS TYRES’ and ‘EUROGRIP’ brands. The company rolls out around 1.9 million tyres every month out of its two units located in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand).

Ranked as one of the top tyre brands in India, it has a network of more than 3000 distributors, dealers and mechanics that ensures a Pan India presence. Apart from two wheeler and three wheeler tyres, the company also produces a wide range of Off-Road tyres like Industrial Pneumatic tyres, Skid Steer & Multi Purpose tyres, Farm & Implement tyres, Motorgrader & Agricultural tyres which are exported to more than 80 countries. In FY 2013-14, TVS Srichakra Ltd has seen a turnover of around INR 1,700 crores, and poised for a good growth in 2014-15.

Product innovation, quality performance and constant watch on the market to cater to the local sensibilities, makes TVS TYRES what it is today. It is equipped with an in-house R&D and excellent infrastructure, recognized by the Department of Science & Technology - Government of India and they employ highly qualified and experienced tyre engineers & technologists. The company also consults with teams from overseas for additional guidance and creative ideas. The products go through intensive field evaluations and test rides at their own test track in Madurai. Some of the products are also sent to Japan to undergo further tests, to offer the best performing tyres.

TVS TYRES shares a strong relationship with all the leading brands in the OEM segment which includes Bajaj Auto, Hero Moto Corp, Honda Motorcycle & Scooter India, Suzuki Motorcycles India, TVS Motors, Yamaha Motor, etc. Besides its R&D, testing and design capabilities, the TVS TYRES team works closely with the respective OEM’s partners to introduce customized products to suit specific brand and variant fits.

Not stopping with this, the company has also created a strong customer base in the two wheeler Aftermarket segment, where TVS TYRES rides on the back of a strong nationwide network of over 3000 distributors, dealers and mechanics that ensures their presence across the length and breadth of the country covering all major urban and rural markets. TVS Srichakra carries out strong on ground activities to ensure they stay connected to customers. Several educative workshops, tyre safety demonstrations, mechanic campaigns have ensured that TVS TYRES stays a preferred tyre brand amongst customers.

In its Off-Road programme, the company has been expanding their presence in the global network, now reaching out to around 80 countries. Having launched Tractor Rear Radial tyres in Europe, which has been so well received both at the Agritechnica and Reifen shows in Germany, TVS Srichakra is working on expanding its range of Radials.

Being a specialist and a leader in Two Wheeler tyres, company has always been in the forefront, by developing tyres not only for vehicle manufacturers but also Aftermarket, suiting requirements of individual models and terrains, bringing out at least 20 new tyres every year, with latest innovation. Enjoying the highest market share with the OEMs, and significantly increasing the output of Tubeless tyres for motorcycles and scooters, the company will be releasing Radial Motorcycle Tyres soon.

TVS Srichakra has invested in a significant way in the last one year, on Brand Communication which has helped in increasing the top of the mind recall by more than 25%. Today, TVS TYRES is not only recognized as one of the top brands in the country but also has made a strong appeal in overseas countries, in the Two Wheeler segment and as TVS EUROGRIP, drawn great appreciation, globally for their Off-Road programme.




With the changing needs and growing youth population in India, TVS Srichakra is evolving and rejuvenating itself to make it more appealing and the tyre of choice for the younger Target Group. With this in mind, the Brand Identity has been changed to give the brand uplift in terms of the visual appeal. Huge marketing budgets have been earmarked to communicate the change and amplify the brand recall so that it is entrenched in the minds of the consumers.